In today's business world, it is critical to engage the innovation community from the inside - as opposed to marketing from the outside, as the old-school Public-Relations approach prescribes. This requires activating a network of change-makers in a genuine way and instigating them to take part in your company's journey. It is all about getting access to new tribes, which must be analyzed.

We work with clients who understand this kind of innovative communication and we help them build an innovation-based communication strategy.